SHISEIDO 150TH ANNIVERSARY

2022/11/03 12:00

Arinobu Fukuhara recognized that there is immense power in a name.
The right name has the power to stand the test of time and it has an almost unique ability to inspire everyone who encounters it.
Arinobu took the name Shiseido from a passage in the Chinese Yi Jing (or I Ching), an ancient text that has been used for divination purposes for thousands of years. Shiseido means: Do (堂): "house of”, Shi Sei (資生):
“where everything is born.”
In its entirety, the passage in Yi Jing reads: “Praise the virtues of the earth, that is where anything and everything is born from.” Even today, the name Shiseido still perfectly embodies our commitment to leading beauty innovation by combining the best of Western science with Eastern wisdom.